3 Reasons You Need a Website(even if business is booming…)
The truth is there are about 1,228 reasons why you should have a website, but who has time to read an article that long? So, we’re going to go with our top three…
Establishes Instant Credibility
If a customer, vendor or investor asks for your business web address and the reply is “I don’t have a website,” it’s highly probable that your credibility just flew out the window. Having a website in 2017 isn’t as costly as you might think, and can definitely make or break instant credibility to your prospects. The same goes for your email address.
Check out our blog on how the proper email address can further establish trust in your brand.
Your Website Works 24/7
A website can do a lot of heavy lifting and marketing, even while you sleep. A website can sign up new subscribers to your newsletter. It can conduct a survey and sell products with a couple quick clicks. Perhaps most importantly, it works day and night advertising your services.
No matter what you require of a website, make sure it’s designed with a clear purpose, and that it’s up-to-date, visually engaging, and easy to navigate (particularly, finding your contact details).1
It’s in the Numbers
The stats don’t lie. If you don’t have a website or simply relying on Facebook or Instagram, your business is missing opportunities for bigger brand awareness and a bigger customer base.
Here’s something to think about the next time you push a website launch to the back burner:
- 93% of U.S. consumers use the Internet for research before making a purchase.
- 84% of U.S. consumers believe a business with a website is more credible than one with only a social media page.2
2Verisign. 5 Reasons Every Small Business Needs a Website.
Go online and search for “Build a free website,” and dozens of options will pop up to entice you. From customizable themes and free domain names to mobile-friendly designs and SEO wizards, there are an array of online solutions for building totally free websites. However, what’s being offered for zilch and what you might truly need can quickly fall out of balance once you get into the weeds.
Make your online content work harder and win your audience In today’s saturated market, it takes fresh messaging and custom, genuine content to stand out from the crowd and gain favorable attention.
After a big box marketing agency designed and developed its new website, Engage Energy & Industrial Consulting was left with limited abilities to manage its own site.