The Secret to a Successful Trade Show
Participating in a trade show is a commitment that involves time, money and a great deal of risk. Once the basics are covered – attractive booth, a fresh batch of business cards and manpower – the real work has only just begun. Manning your booth and hoping for the best is not a winning trade show strategy. The best way to ensure a positive ROI is prep work.
Believe it or not, the best practice is to start prepping a minimum of 6 weeks prior to the event’s start date. The earlier the better! This includes doing homework on the attendees, other exhibitors and any onsite events or workshops.
A clear set of goals also needs to be defined. Trade show goals can range from setting a specific number of face-to-face meetings to walking away with 100 new leads. Whatever the objective, devise a plan focused on how to hit and exceed your specific goals.
Before starting the next phase of your prep work, research the rules and regulations associated with being an exhibitor. Every trade show is different, so make sure you understand what activities you can and can’t get away with before you brainstorm ways to engage with top prospects. That spitball session should focus on fun, interactive and memorable ways to start a conversation with a stranger who knows nothing about you or your product.
ChattyLime has facilitated a number of trade shows and high-profile events and here are some of the best “conversation starter” tactics we’ve experienced:
- Candy Bar. Food is always a winner, but this candy bar encouraged prospects to enter the booth and create a to-go bag, which easily opened the door to chatting.
- Happy Hour: Exhibitors had the opportunity to take a break and grab a free cold one during show hours. Most people don’t mind chatting with a free drink in their hand.
- March Madness: The college basketball season inspired branded basketballs, a free throw game and a rented pop a shot machine.
- Scratch Off cards: While prospects are scratching away to reveal their prize, you have the opportunity to cheer them on and start a conversation.
At the end of the day, planning and attending trade shows are exhausting. A pair of comfortable shoes and an extra set of hands to help with prep should not be taken lightly!
Are WIX Websites Really Free?
Go online and search for “Build a free website,” and dozens of options will pop up to entice you. From customizable themes and free domain names to mobile-friendly designs and SEO wizards, there are an array of online solutions for building totally free websites. However, what’s being offered for zilch and what you might truly need can quickly fall out of balance once you get into the weeds.
Digital Content Reigns Supreme in Converting Prospects
Make your online content work harder and win your audience In today’s saturated market, it takes fresh messaging and custom, genuine content to stand out from the crowd and gain favorable attention.
Engage Energy & Industrial Consulting Turns to ChattyLime to Take Back Control of Website
After a big box marketing agency designed and developed its new website, Engage Energy & Industrial Consulting was left with limited abilities to manage its own site.